Finding people with taste
A 12-week brand sprint for startups who care about design.
Concreate turns 5.
To celebrate, we’re giving five early-stage startups everything they need to launch with clarity, taste, and impact — for free.
Trusted by Fast-Moving Brands
Wait. But Who is Concreate
We’re a design and animation studio that builds brands with taste. We work closely with teams who value clarity and originality.
Over the last 5 years, we’ve partnered with legacy companies, fast-growth startups, and ambitious founders across industries.
Now, we want to give back in the best way we know how. By building with those who are building boldly.
Chefs of Concreate
Built by a passionate team of creative folks hungry for exciting challenges.
Globally Recognized
Our works have featured in some of the popular magazines, articles and newspapers.
This isn’t for everyone
We’re not looking for dabblers, MVP tourists, or founders who want a logo overnight.
This is for the ones who wake up thinking about their product. The ones who pitch at 2 AM. The ones who are building with urgency and care.
01
Founder-Led Clarity
You know what you’re building and why it matters right now.
02
Design-First Thinking
You want your product to look, feel, and speak with intent.
03
All-In Commitment
You’re ready to give 12 focused weeks to build it right.
What We’ll Build Together
You’ll get more than assets. You’ll get clarity, confidence, and a brand that’s built to scale.
01
Branding
Naming (if needed)
Tagline development
Logo and visual identity
Brand story and narrative
Brand guidelines
Business card design
Letterhead template
Email signature design
02
Website
5-section single-page layout
Messaging for each section
Development & build
Lead capture form
Fully responsive
SEO ready
LLM optimised
Launch support
03
Animated Explainer
15-second brand explainer
Story development
Scriptwriting
Storyboarding
Styleframes
2D or 3D animation
Music and sound design
Final output in 2K
So, How Do You Get In
This isn’t a form-filling exercise. It’s a pitch ground. You’re not buying a service — you’re earning a seat.
We’re not asking for perfection. We’re looking for obsession, clarity, and intent.
02
Rubric Evaluation
We score every application using our selection matrix: Clarity, obsession, potential, timing, and brandability. Startups that meet the bar move to the next round.
03
Virtual Pitch
The top 10 shortlisted are invited to a virtual pitch. You’ll tell us why you believe we should build this with you.
04
Finalists
Based on your rubric score and pitch, the top 5 startups are selected. Once you’re in, we kick off with onboarding, share the sprint structure, and prep for build mode.
05
12-Week Brand Sprint
You’ll work directly with Concreate’s core team across naming, identity, website, and animation. No fluff. No hand-offs. Just serious creative collaboration.
Selection Rubric
The selection process is deliberate and demanding. We prioritize substance over presentation, seeking founders who bring sharp clarity of thought, strong conviction in their vision, and real momentum in execution.
Criteria
Satisfactory
Good
Exceptional
01
Clarity of Idea
The idea is somewhat defined but lacks full clarity. Problem and approach are not fully differentiated.
The idea is defined, with moderate clarity and a partially unique approach to a known problem.
The idea is crystal clear, solves a real problem, and takes a unique, compelling approach.
02
Market Potential
The market is niche or uncertain; demand is unclear or limited.
The market shows moderate potential, with some signs of demand and scalability.
The market opportunity is compelling, with clear signals of demand, scalability, and long-term growth.
03
Founder's Commitment
Founders are not yet full-time or are treating the startup as a side project.
At least one founder is committing significant part-time hours and showing intent to go full-time.
At least one full-time founder is fully dedicated to building and executing the startup.
04
Readiness for Launch
The startup is at idea stage or early prototyping with no working MVP.
Early build stage with a basic MVP or limited user testing.
MVP or beta version is ready/launched; product is close to public release.
05
Creative Need Fit
Branding, website, and motion design are not an urgent requirement at this stage.
Creative needs are emerging; some design support could help improve traction.
Clear need for creative support — branding, site, or motion are essential for the next step.
Selection Rubric
This isn’t a lottery. It’s a considered, high-bar selection.We’re not looking for pitch deck polish — we’re looking for real conviction, clarity, and momentum.
Clarity of Idea
The idea is somewhat defined but lacks full clarity. Problem and approach are not fully differentiated.
Market Potential
The market is niche or uncertain; demand is unclear or limited.
Founder's Commitment
Founders are not yet full-time or are treating the startup as a side project.
Readiness for Launch
The startup is at idea stage or early prototyping with no working MVP.
Creative Need Fit
Branding, website, and motion design are not an urgent requirement at this stage.
Clarity of Idea
The idea is defined, with moderate clarity and a partially unique approach to a known problem.
Market Potential
The market shows moderate potential, with some signs of demand and scalability.
Founder's Commitment
At least one founder is committing significant part-time hours and showing intent to go full-time.
Readiness for Launch
Early build stage with a basic MVP or limited user testing.
Creative Need Fit
Creative needs are emerging; some design support could help improve traction.
Clarity of Idea
The idea is crystal clear, solves a real problem, and takes a unique, compelling approach.
Market Potential
The market shows moderate potential, with some signs of demand and scalability.
Founder's Commitment
At least one full-time founder is fully dedicated to building and executing the startup.
Readiness for Launch
MVP or beta version is ready/launched; product is close to public release.
Creative Need Fit
Clear need for creative support — branding, site, or motion are essential for the next step.
Sounds promising, so
How We Build Your Brand
We combine creative expertise and startup-focused insights to craft professional branding, websites, and explainer videos that position your business for success.
Our Approach
01
Discover
We dive deep into your vision, market, and goals to understand your startup’s unique identity and needs.
02
Design
We craft tailored branding, sleek website designs, and engaging video concepts that resonate with your audience.
03
Develop
We bring designs to life with precision, ensuring they are functional, interactive, and visually impactful.
04
Deliver
We provide launch-ready assets, support your rollout, and set you up for sustained growth and success.
Get Started Now.
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Frequently Asked Questions
01
Is this really free? Is this a scam?
No catch. No strings. This initiative is part of Concreate’s 5-year celebration — we want to build something bold with bold people
02
What kind of startups are you looking for?
Early-stage startups with a clear problem to solve, a hunger to build, and a visible need for creative support. If you’re launch-ready or almost there — even better.
03
Will this be a one-time thing or is there potential to work together beyond this?
We hope this is the start of something longer. That said, there’s no obligation —if you like working with us we can always explore.