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EST.2020 / CHENNAI
20:42 (GMT+1) 2019 in London, UK
Kavya was in Oxford, studying sustainable architecture. Anto was in London, finishing his master’s in 3D animation. He had just wrapped a contract as a technical animator at MPC on the film Cats.
Then the pandemic hit. London suddenly felt unnecessary.
At 20:42 one night, Anto called Kavya.
“Let’s go back to India. Let’s start a studio. We’ll call it Concreate.”
The name felt solid. It had weight. It had room to grow.
It still does.
2020
The name was locked.
So we registered it.
No clients. No space.
Just a firm decision that this
was the year it begins.
So we registered it.
No clients. No space.
Just a firm decision that this
was the year it begins.
Pluto
We worked out of a small cube-shaped room beside our house. We called it Pluto. It was enough.
From ₹10,000 gigs to anything we could get, every project wore the Concreate name proudly.
2021
We brought in an intern. Small team. Big curiosity. Everyone learned on the job. Including us.
All of a sudden, Pluto got crowded just for 2 people.
So we took over an apartment downstairs.
Still in the same house. Just more space. Barely.
Nithish Kumar
3D Generalist
[Concreate’s first intern]
First Project
Chaigaadi, 3D Animated Teaser- The Billboards collective
we bagged
conc.in
because we did not get concreate.in ;/ but we loved how conc.in sounds and how accessible it was.
2022
We moved into our first real studio.
A 2BHK in Gandhi Nagar, Adyar.
Good light, old building. Five people and a whiteboard could fit. That was all we needed.
It finally felt like a studio :)
The work got better.
Workload doubled. So did clarity.
We started sharing roles. Delegating. Making space for scale.
Downtime & Dumb Experiments
When projects paused, we filled the gaps with experiments, some that went nowhere, but all that taught us something.
[Planning.mp4]
[Output.mp4]
The Other Big Step for Anto & Kavya.
Marriage happened in the middle of the madness.
Personal life and business life blended, and both started feeling a lot more real.
Personal life and business life blended, and both started feeling a lot more real.
Full meals & Restrobars ;)
Say cheese!
We did our team photoshoot of the year.
To remember what it looked like when things first started feeling real.
X’mas 2022 ❤️
Wrapped up the year with our first Christmas Reel for the holiday season.
2023
What started as a quiet 2BHK studio was now home to nine people.
That year, the team really came together. Everyone started owning their piece of the puzzle.
There was trust, flow, and a lot of stretching beyond job titles.
We took on our first VR project for Moflix.Seeing our work inside a headset was wild.It pushed us into a new space — literally.
We took on our first VR project for Moflix.Seeing our work inside a headset was wild.It pushed us into a new space — literally.
That same year, we started working with a big name and became their favourite vendor.
For them, we worked on the facade design for the Nashik Railway Station —bringing our architectural roots back into play.
It was a different kind of challenge for the team, and we leaned into it.
Somewhere in between, we entered a global competition.
Nexalink
Mobility concept, Norway-based, short deadline. We took it on like a client project — from scratch to final renders.
Made the cut. Top 50 globally. ✨
got traction from big players.
Renowned producer Magesh Pariseelan, known for Good Night and Tourist Family, visited our studio for a quick tour of Moflix.
We discussed on how to take this to the next stage, for his next movie.
Somewhere between all this —we knew it was time to move again.
The Christmas reel quickly became our favorite December ritual, a tradition we’ve kept year after year.
2024
The studio got full. Cables, coffee mugs, and Google Meets stacked on top of each other.
Nine people. One apartment. No breathing room.
RK Nagar - Thiruvanmiyur
A layered old house in Thiruvanmiyur. Previously owned by architects — it had character. It felt like us.
Then came
A space-tech companywith wild expectations.
Dignatara
Marketing
We’re building something in space.We need earth, satellites, orbits, real-time rendering. It has to move. It has to respond.
And it all needs to live on a website.
Got it 👍
Not easy. But we don’t do easy anyway.
We pulled in everything we had — Design, 3D, motion, dev — all working together.
Built it piece by piece. No templates. No shortcuts.
It became our boldest project yet, and it set a new standard for how we work.
This project changed how people saw Concreate — and how Concreate saw itself.
Conc Wine
An in-house experiment—an excuse to explore design & taste for the sake of curiosity. We branded it, bottled it, and shared it around the studio. In the process, it reminded us why we love building things from the ground up.
That year, we narrowed in to go deeper. Concreate would focus only on three things — Branding, Websites, and Motion. Nothing else.
We design
brands.
We build
websites.
We animate
explainers.
That clarity shaped the new website, the new process, and everything that came after.
X’mas 2024 ❤️
2025
Another move. This one? An independent house. Cozy. Familiar.
Back to Adyar. Not by choice — the old place was getting torn down :/
also, we bagged
concreate.in
conc.in worked fine. concreate.in worked better — a name that spelled out who we are.
Studio looked messy but for a reason.
Yes, our first ever stall @ IIT Madras
We rolled out Made for Startups — branding, websites, and motion designed to help early-stage teams look bigger than they are.
We landed Sthyr Energy right after the stall.
An IIT Madras startup. They’re reimagining energy storage with indigenous technology designed for sustainability and scale.
Cool people. 😎
Cooler our works became.
Cooler our works became.
Animating Tamil Nadu’s Startup Story
In collaboration with
&
We collaborated with StartupTN, to create their logo reveal animation video. A proud moment for us, putting Concreate’s craft on a state stage.
Fewer outings, more meetings.
Which means we’re building hard.But also — maybe it’s time to bring back some cake, coffee, and culture.
A premium real estate brand.
Everything had to feel intentional — the copy, the design, the pacing, the silence.
We built them a smooth, layered website that respected space — just like their buildings do.
They noticed the details.That made us want to push harder.
Social media isn’t our usual playground. Sanctuary made us change that.
Pretty sure we put more love into their grid than ours.
Psst...we’re working on something bigger with Sanctuary.
Can’t show it yet — but it’s worth the wait.
Social media isn’t our usual playground. Sanctuary made us change that.
Pretty sure we put more love into their grid than ours.
Back to Space again.
Taking it up a notch — teaming up with
For people with taste — literally.
If this showed up at your door, you’re part of the story we’re proud to tell.
If you haven’t received one, then we are searching for you.
Finding people with taste
We are launching a 12-week brand sprint for startups who care about design.
As part of our 5th year anniversary
We’re giving back the best way we know — working with five early-stage startups, free of cost, to give them a taste of design.
If you are the one or if you know a passionate, obsessive, design first founder. Please share this across to help us find people with taste. The campaign is now live.
You just scrolled through 75,000 pixels.
That’s nearly 20 meters of the journey that made us who we are — and we’re still moving forward, one frame at a time.
But this wall wasn’t built alone.
Thanks for being part of it.
Thanks for your time.
And more importantly, thanks for having the taste.
Thanks for your time.
And more importantly, thanks for having the taste.
