APPROACH

/ Branding

Client Approval

Time consuming

Avoid

Pre-Production (08)

Production (07)

Post-Production (05)

SI.no

Process

Approval

File type

Info

01

Vision and Goals

Clarify the company’s vision, strategies, goals, and values.

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02

Stakeholder Insights

Gather views from management, staff, customers, and other stakeholders.

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03

Brand Audit

Review existing brand elements and materials to identify strengths and areas for improvement.

PDF

04

Competitive Analysis

Analyze competitors to identify differentiators and opportunities.

PDF

05

Brand Positioning

Define how the brand should be perceived in the market.

PDF

06

Target Markets

Identify and understand the key audiences for the brand.

PDF

07

Brand Values

Establish the core values and personality traits that the brand should embody.

PDF

08

Naming and Tagline

Develop or refine the brand name and tagline to align with the strategy.

PDF

SI.no

Process

Approval

File type

Info

01

Logo Design

Create a unique and memorable logo that represents the brand.

PDF

02

Visual Elements

Select colors, fonts, and design elements that reflect the brand’s personality.

PDF

03

Brand Guidelines

Develop guidelines to ensure consistent use of brand elements across all materials.

PDF

04

Website

Design and develop a website that effectively communicates the brand.

Webflow / Custom

05

Print Materials

Create business cards, letterheads, brochures, and other print materials.

PDF

06

Packaging and Product Design

Design packaging and product elements that align with the brand.

PDF

07

Advertising

Develop advertising materials that convey the brand message consistently.

PDF

SI.no

Process

Approval

File type

Info

01

Internal Launch

Introduce the brand to employees, ensuring they understand and support the brand message.

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02

External Launch

Roll out the brand to the market through targeted marketing and communication efforts.

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03

Brand Guidelines

Ensure adherence to brand guidelines across all touchpoints.

PDF

04

Monitoring and Feedback

Regularly review brand performance and gather feedback for continuous improvement.

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05

Ongoing Updates

Update brand materials and strategies as needed to stay relevant and effective.

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